The Ultimate List of Trending Hashtags on Every Platform (2023)

Every day countless content gets added to the different social media platforms. In fact, according to YouTube, more than 500 hours of videos get uploaded to YouTube per minute. If you thought that was impressive, Facebook’s data has revealed that over 1 billion stories are shared on Facebook every single day. The picture is pretty much the same for the other platforms.

It's great that these sites are so popular, but it means that it is extremely challenging for brands to stand out and get their posts noticed. To help brands make their content more visible, the right hashtags can make all the difference. While there are many online tools available that you can use to identify trending hashtags to help you leverage social media to its full potential, it can be a time-consuming exercise, especially if you post on multiple platforms. So, we have done the homework for you and compiled this ultimate list of trending hashtags on TikTok, Instagram, YouTube, Twitter and LinkedIn. It might not be an exhaustive list of all the popular hashtags, but it will help you to get started.

The Ultimate List of Trending Hashtags on Every Platform (2022):

  • TikTok
  • Instagram
  • YouTube
  • Twitter
  • LinkedIn

Why Do Hashtags Matter So Much?

Before we explore the most popular hashtags per platform, just to make sure that we are on the same page, here is a quick overview of hashtags and their importance. A hashtag is a combination of keywords (without any punctuation or spaces) that has a # in front of it. What makes them such useful tools is that they help to group posts around a similar topic. So, if a user searches a specific hashtag, all the public posts that have used that specific hashtag will pop up.

This means that if you use hashtags smartly, your posts will be easier to discover which can help to boost your brand’s visibility tremendously. This way, you can even grow your reach beyond your current followers.

Now that we have recapped why every brand and marketer should use them, here are some best practices for using hashtags and which ones to use on the main social media platforms.


The Ultimate List of Trending Hashtags on Every Platform (1)


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How to use hashtags on TikTok

TikTok might be the new kid on the block, but the competition is already fierce. To help you use hashtags even more effectively on TikTok, here are a few practical tips:

  • TikTok allows only 100 characters for captions. This character limit includes your hashtags. So, avoid using too many hashtags on TikTok.
  • Identify where the majority of your target audience resides and then try to upload your posts at the time when your target audience will generally be most active on TikTok. To help you with this, it is best to invest in scheduling tools that support TikTok such as Loomly.
  • While trending hashtags can give you a good boost, it is better to opt for the right mix of hashtags. As popular hashtags have a lot of competition, try to include a few niched hashtags that do not have as much competition too.
  • If you are feeling more adventurous and up for a challenge yourself, create a hashtag for a creative challenge and invite users to upload videos that use your hashtag and also remind them to tag their followers.

The most popular TikTok hashtags

We have scoured the web, but we still feel that our Top 20 list of trending hashtags for TikTok is the best.

  1. #tiktok
  2. #foryoupage
  3. #fyp
  4. #foryou
  5. #viral
  6. #love
  7. #funny
  8. #memes
  9. #followme
  10. #cute
  11. #fun
  12. #music
  13. #happy
  14. #fashion
  15. #follow
  16. #comedy
  17. #bestvideo
  18. #tiktok4fun
  19. #thisis4u
  20. #loveyoutiktok

You can also check out our online tool for searching TikTok hashtags by country. According to our tool, the following are some of the most popular TikTok hashtags currently in the United States:

  • #dadsoftiktok
  • #yogaflow
  • #rollerskating
  • #howto
  • #obsessedwithit
  • #skillbuilding
  • #whatidwear
  • #plantlover

Though, if your target audience mostly resides in the UK, you will want to use one of these hashtags. At the moment, the most popular TikTok Hashtags in the United Kingdom are:

  • #how2music
  • #thanksdad
  • #freezerfun
  • #beyourselfchallenge
  • #chachaworkout
  • #backinthegame
  • #tiktoktutorial


The Ultimate List of Trending Hashtags on Every Platform (2)

How to use hashtags on Instagram

On Instagram, you can add hashtags in a couple of ways. In addition simply to adding it to your post description, you can also add a clickable hashtag in your profile section and as a clickable hashtag sticker on your Instagram Story.

While some marketing experts say that you should use the maximum of 30 hashtags that you are allowed and others instead feel that simply a few will do, here are some best practices for using Instagram hashtags that all can agree on.

  • To help create brand awareness and motivate followers to share user-generated content (UGC), you should include a branded hashtag in your profile’s bio. This branded hashtag should be something that is exclusive to your brand.
  • If you cater mostly to local target audiences, be sure also to include location-based hashtags.
  • To improve the readability of your post, you can hide the majority of your hashtags (especially if you are going for the approach of using all 30 hashtags) by placing them below “See More”. While some brands actually create a separate comment just for the hashtags, this is not the best approach as your hashtags will ultimately become less effective.
  • If you plan on using no more than two hashtags, it is better to place them above the fold (in other words before “See More”).

The most popular Instagram hashtags

According to Ingramer, a free online tool, the following are the top 20 trending Instagram hashtags in the past week.

  1. #love
  2. #fashion
  3. #art
  4. #photography
  5. #happy
  6. #instagram
  7. #cute
  8. #tbt
  9. #travel
  10. #repost
  11. #instadaily
  12. #me
  13. #food
  14. #fun
  15. #smile
  16. #photo
  17. #life
  18. #makeup
  19. #follow4follow
  20. #dog

If you compare it to the top 20 trending hashtags in the past month, you will notice that there are not many significant differences.

  1. #love
  2. #photooftheday
  3. #art
  4. #beautiful
  5. #photography
  6. #instagram
  7. #cute
  8. #nature
  9. #tbt
  10. #summer
  11. #me
  12. #beauty
  13. #instalike
  14. #smile
  15. #family
  16. #photo
  17. #likeforlike
  18. #makeup
  19. #follow4follow
  20. #model

For more general Instagram hashtags that have proven to be popular, you can check out this list. Other hashtags that have made this list include:

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  • #instagood
  • #nofilter
  • #igers
  • #picoftheday
  • #lifeisgood
  • #caseofthemondays
  • #instapic
  • #instamood
  • #selfie

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How to use hashtags on YouTube

YouTube also includes hashtags like several other social media platforms. By using the right keywords as hashtags, you help to make your videos more visible which will ultimately help you to get more subscribers.

All in all, adding hashtags to your video content is actually quite easy. You can either use relevant hashtags in the title of your video or at the end of the description of your video.

The following are some best practices to help you make the most of hashtags on this popular video sharing platform:

  • While you may include as many as 15 hashtags in your video’s description, it is best to stick to just a few – five at the most (with a maximum of two in the title of your video).
  • It can also be very effective if you take the time to come up with your own branded hashtags. This way you can help viewers discover more of your videos. YouTube makes the hashtags blue and clickable. So, if you use a branded hashtag and a viewer clicks on it, he/she will be redirected to more of your videos.
  • To ensure that YouTube does not remove your hashtags, always ensure that the hashtags that you include actually relate to your video. While using trending hashtags can help you with visibility, it will be of no use if they get removed.
  • Lastly, be sure to go over YouTube’s Community Guidelines. The last thing that your brand can afford is to include a hashtag that will cause offense and result in your videos being removed completely.

The most popular YouTube hashtags

According to Tubics, a YouTube SEO tool, the following are some of the most popular YouTube hashtags:

  • #nurseryrhymes
  • #littleangelnurseryrhymes
  • #peppapigenglish
  • #peppa
  • #babysharkchallenge
  • #kidssongs

Republicworld’s list of the most popular hashtags for YouTube focuses a lot less on children’s content, but more on general terms that virtually any brand will be able to include in a natural way. Their list include hashtags like:

  • #youtube
  • #youtuber
  • #subscribe
  • #like
  • #gaming
  • #love
  • #youtubecommunity


The Ultimate List of Trending Hashtags on Every Platform (3)


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How to use hashtags on Twitter

The good news is that you do not have to look far to identify trending Twitter hashtags. In your Twitter dashboard, you can use the Explore tab to view a list of hashtags and topics that are trending in your region. Here, you will also be able to see trending hashtags and topics that are curated by taking into account your interests. While it's a free and easy way to find hashtags, it does have a drawback. Unlike other paid tools, Twitter does not really have the ability to zoom in on the topics and hashtags that your target audience will find interesting.

While Twitter hashtags are very easy to use, here are a couple of best practices to ensure that you get the most benefit from using hashtags on Twitter.

  • It is best to stick to only two relevant hashtags per tweet.
  • Capitalize the first letter of each word to make it more accessible.
  • Give Twitter users an incentive or reason to use your hashtags. It could be as simple as a retweet that will encourage them to take part in the conversation.

The most popular Twitter hashtags

The following are some of the most popular hashtags on Twitter that were revealed by Hubspot’s research:

  • #competition
  • #influencer
  • #influencermarketing
  • #fridayfeeling
  • #MondayMotivation
  • #tbt
  • #traveltuesday
  • #vegan
  • #fitness

According to Tweeplers, other Twitter hashtags that are currently trending across the globe include:

  • #COVID19
  • #tbt
  • #pharmtech
  • #art
  • #MarchMadness
  • #love


How to use hashtags on LinkedIn

While marketers initially did not think that much of LinkedIn hashtags, their use has picked up. According to research completed by The B2B HOUSE, LinkedIn posts on personal profiles with three hashtags outclassed posts without any hashtags by more than 10%.

The most important thing to remember when using hashtags on LinkedIn is that the audience is mostly professionals. So, the hashtags that you would typically use on TikTok and other social media platforms like #cute or #love will be too informal for LinkedIn’s business-savvy crowd.

To help you make the most of LinkedIn hashtags (and avoid embarrassing yourself), here are some tips:

  • You can already begin by using hashtags in the summary of your profile. As this practice is not implemented by many users at this stage, it will help others to find your profile easier when they search for this hashtag.
  • Other places where you can add hashtags are at the end of articles and in the description of your company.
  • While you may use a number of hashtags, it is best to limit it to three. Two of these hashtags can come from the trending list below, while one can be a branded hashtag (like your brand name) that you can use in all your posts.

The most popular LinkedIn hashtags

According to The B2B HOUSE, the top 20 LinkedIn hashtags for 2022 are as follows:

  1. #covid19
  2. #coronavirus
  3. #marketing
  4. #leadership
  5. #realestate
  6. #business
  7. #hiring
  8. #jobs
  9. #digitalmarketing
  10. #kudos
  11. #innovation
  12. #cybersecurity
  13. #recruitment
  14. #technology
  15. #design
  16. #ai
  17. #healthcare
  18. #corona
  19. #construction
  20. #health

Other trending LinkedIn hashtags for 2022 that do not appear on this list, but have made it to other lists include these, according to Finding Tom and Mario Claudio Lattuga, two writers on

  • #management
  • #entrepreneurship
  • #socialmedia
  • #branding
  • #personaldevelopment
  • #sustainability
  • #travel
  • #india
  • #management
  • #humanresources
  • #creativity
  • #future

Though, as the global COVID-19 pandemic played a significant impact on the most popular hashtags, this list is actually not an accurate interpretation of the types of topics that usually trend on this platform.

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For instance, in 2019 while we were still blissfully unaware of what awaited the globe in 2020, the following were the most popular hashtags on LinkedIn according to The B2B HOUSE.

  1. #business
  2. #marketing
  3. #realestate
  4. #leadership
  5. #kudos
  6. #technology
  7. #innovation
  8. #ai
  9. #hiring
  10. #design

While all the hashtags that were popular in 2019 are still on the 2022’s top 20 list, they had to make way for other hashtags relating to the pandemic and health.

The Ultimate List of Trending Hashtags on Every Platform (4)

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Should I use hashtags on Facebook 2022? ›

Facebook Hashtag Strategy 2022

Since Facebook's algorithm shows posts that your friends have engaged with, digital marketers debated the value of hashtags. Although they aren't the main way for audiences to find your Facebook content, they can help, so we recommend using hashtags on Facebook as you would on Instagram.

What is the most Hashtagged word on Twitter? ›

The most popular Twitter hashtags: #giveaway #quote #win #marketing #travel. Nearly 40% of tweets contain a hashtag. In general, hashtags do not increase Twitter engagement.

Does using trending hashtags work? ›

Jump in on trends

When you create content based on trending hashtags, you're showing your followers that your brand is fun and relevant. Plus, there's a higher chance your video will show up on the right Discovery pages. This further increases your content visibility and could help you gain more TikTok followers.

How many hashtags do you need to trend? ›

So, how many hashtags should you use on Instagram? While 20 is the magic number for reach, and 30 is the magic number for engagement, they need to be relevant to your brand, content, and target audience. And remember: a great hashtag strategy takes time, so experiment and see what works for you!

What is a hashtag strategy? ›

An Instagram hashtag strategy is an intentional and calculated plan of using hashtags on Instagram. Hashtags on Instagram categorize and organize your photos. Hashtags also help Instagram to serve your posts to the most relevant users.

Do hashtags really matter? ›

Ultimately, both stories confirm that hashtags can add context to your Instagram content. They can also help your content appear in relevant searches, which can drive discovery. But if you're looking for a tool to increase reach on Instagram, hashtags won't affect exposure in a meaningful way.

Do hashtags actually matter? ›

Hashtags can be used on just about any social media platform, but they're most popular on Twitter and Instagram. If you are using social media to market your brand, then you should use hashtags. Hashtags can help boost your brand's social media reach and engagement.

What is the biggest hashtag ever? ›

#BlackLivesMatter exploded on social media, racking up an astonishing 41 million tweets! The hashtag that touched the world.

What hashtag gives you more followers? ›

Top 10 followers hashtags
  • #followers - 18%
  • #follow - 15%
  • #like - 11%
  • #followforfollowback - 9%
  • #likes - 8%
  • #likeforlikes - 8%
  • #followback - 7%
  • #instagram - 7%

What is No 1 trending on Twitter in world? ›

Trend last updated on 41 minutes ago.
What is the biggest Twitter trend in Worldwide?
SrTrending Hashtag / TopicTweet Count
2おりほーbelow 10K
3#MundialFemeninoSub17below 10K
49 more rows

What was the first hashtag? ›

The first hashtag

In one of his August proposals, Messina tweeted the first recorded hashtag: #barcamp. This "test" tag referred to an international network of user-generated technological and web-based conferences.

What hashtags should I use on Instagram 2022? ›

The Top 50 Most Popular Instagram Hashtags in 2022
  • #love.
  • #interiordesign.
  • #design.
  • #fashion.
  • #instagood.
  • #style.
  • #inspiration.
  • #art.
18 Nov 2021

Which website is best for hashtags? ›

Best Websites to Find Hashtags for Social Media
  • Hashtagify. Hashtagify is one of the highlighted hashtag tools for social media. ...
  • #HashMe Hashtag Generator. ...
  • Display Purposes. ...
  • Hashtag Expert. ...
  • Instavast Hashtag Generator. ...
  • All Hashtag. ...
  • Ritetag. ...
  • Seekmetrics.
20 Jan 2020

What does a trending hashtag mean? ›

Trends are described as the most popular subjects discussed on Twitter. Trending topics can involve a variety of topics covering politics, the entertainment industry, other current and world issues and even everyday mundane things.

How do you know if a hashtag is good? ›

Choosing the Right Hashtags
  1. Learn from influencers. Influencers play a crucial role when it comes to marketing brands. ...
  2. Use social media tools for research. ...
  3. Use hashtag aggregators and analytics tools. ...
  4. Know your hashtags. ...
  5. Find a unique hashtag. ...
  6. Use clear hashtags. ...
  7. Keep It short and simple. ...
  8. Make sure the hashtag is relevant.

Do you need hashtags to go viral? ›

Viral TikTok hashtags. Hashtags allow fellow TikTok users and (perhaps more importantly) the algorithm find and categorise your content. Using them correctly can mean that your videos are promoted to more users who would be interested in you, reaching a larger audience, and more potential perfect customers.

What is an example of a hashtag? ›

For example, #InboundHour and #ChocolateLovers are both hashtags. You can put these hashtags anywhere in your social media posts: in the beginning, at the end, or anywhere in between. (Read this blog post for more instructions on using hashtags.)

Do hashtags increase likes? ›

Hashtags help you reach more people in your target audience and ultimately get more likes on Instagram.

How do I create a hashtag? ›

On Twitter, adding a “#” to the beginning of an unbroken word or phrase creates a hashtag. When you use a hashtag in a Tweet, it becomes linked to all of the other Tweets that include it. Including a hashtag gives your Tweet context and allows people to easily follow topics that they're interested in.

What is a smart hashtag? ›

Smart hashtags is a SwiftKey feature for predicting popular hashtags on social media.

How can I promote my hashtag? ›

  1. Boost organic reach of your posts. ...
  2. Create branded hashtags. ...
  3. Join trending topics. ...
  4. Join a conversation on social media. ...
  5. Promote contests and giveaways. ...
  6. Raise awareness about a particular topic. ...
  7. Build a community around a hashtag. ...
  8. Conclusion.
13 Oct 2022

Why is a hashtag important? ›

Why are Hashtags Important? Hashtags are important on social media as they enable your content to be found by the right people. Using relevant hashtags helps your content to be found and helps drive traffic to your content so that you can boost views, likes, and shares.

How many hashtags is too much? ›

In general, most platforms recommend using only a handful of hashtags. Facebook recommends using only “one or a few,” Twitter recommends up to two, and LinkedIn recommends up to three.

Do hashtags build followers? ›

Using the right Instagram hashtags is an effective way to grow your followers and get more eyes on your Instagram posts in 2022. But to get results, you have to be thoughtful about how you use hashtags on Instagram.

How many hashtags should I use? ›

In response to @Creators recommendation, Later Blog conducted a follow-up study analyzing over 18M Instagram feed posts. They found that posts using 20-30 hashtags received the best reach and engagement rates.

Is it better to post without hashtags? ›

Unlike when you first started using Instagram, hashtags are no longer as effective in helping you grow your account. It's now a lot more important to focus on other ways to increase engagement and build your audience to get people interested in what you're doing or selling.

Who is the owner of hashtag? ›

Spencer Owen – Founder/Chairman.

Who made hashtag popular? ›

The use of hashtags was first proposed by American blogger and product consultant Chris Messina in a 2007 tweet. Messina made no attempt to patent the use because he felt that "they were born of the internet, and owned by no one".

How do you get 100 followers fast? ›

To get 100 followers on Instagram, create an interesting profile and post unique, quality photos and videos consistently. Remember to attach relevant and trending hashtags to your posts to increase your visibility. When users comment on your posts, be sure to respond to their comments directly to keep them engaged.

How can I attract more followers? ›

18 Ways to Attract More Social Media Followers in 2022
  1. Be a follow-worthy brand. ...
  2. Use automation. ...
  3. Focus on customer service. ...
  4. Promote your social media accounts. ...
  5. Actively engage. ...
  6. Watch the competition. ...
  7. Know what's being said on social media. ...
  8. Establish your social media voice and tone.
20 Jan 2022

Who is the No 1 followers on Twitter in world? ›

Barack Obama

What is the most tweeted hashtag in 24 hours? ›

#TwitterBestFandom was used as a tool to allow the general public to vote in the 14th Annual Soompi Awards.

What is the most tweeted hashtag in 2022? ›

Top Hashtags Worldwide
Record date
1#VMAsAug 29, 2022
2#AMAsTNTNov 22, 2021
3#GRAMMYsApr 04, 2022
4#JusticeForRailwayStudentsDec 01, 2021
11 more rows

What is the number 1 hashtag on Instagram? ›

Popular hashtags
#HashtagInstagram Posts
6 more rows

What is the most popular hashtags on Facebook? ›

What hashtags get the most likes on Facebook?
  • #cute.
  • #love.
  • #tbt.
  • #photooftheday.
  • #fashion.
  • #happy.
  • #instagood.
  • #beautiful.
29 Jul 2022

What hashtags have over a billion? ›

100 Popular Instagram Hashtags You Should Use on Every Post
  • #love. #love hashtag has been used more than 1.165 billion times.
  • #instagood. #instagood hashtag has been used more than 660 million times.
  • #photooftheday. #photooftheday hashtag has been used more than 459 million times.
  • #fashion. ...
  • #beautiful. ...
  • #happy. ...
  • #tbt. ...
  • #cute.
24 Mar 2021


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